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Ksenia Shata — SEO expert and growth strategist

ABOUT

Ksenia Shata

SEO expert & growth strategist

I help companies turn search into a predictable demand channel—from technical foundations and site structure to content and links that strengthen the brand.

I work with product, marketing, and engineering teams so SEO ships with releases—not as a side initiative.

Formats: retainers, strategic sprints, team training, and audits with a prioritized roadmap.

12+ yrs

in SEO & performance

40+

projects

SaaS · E-com

focus

Discuss projectView case studies

PRINCIPLES

How I think about SEO

SEO is not a channel—it's a system

Organic works when it’s embedded in the product, team, and release process—not as a standalone project.

Metrics your CFO recognizes

Traffic growth isn’t the outcome. Revenue, LTV, and CAC are. Every report is built around those numbers.

Diagnosis before recommendations

I don’t start with solutions. I start with demand, technical debt, competitors, and monetization.

Experience

  • 2024–now

    Independent SEO strategist

    Focus on SaaS and e-commerce; growth consulting for product teams.

    SaaSConsultingGrowth
  • 2020–2024

    Head of SEO, B2B SaaS company

    Built organic from scratch into a primary acquisition channel. +400% traffic in 2 years.

    Team LeadE-commerceScale
  • 2016–2020

    SEO Lead, digital agency

    Led a team of 8. Clients: retail, fintech, media.

    AgencyFintechRetail
  • 2012–2016

    SEO specialist

    Career start: technical SEO, link strategy, first large-scale projects.

    Technical SEOLinks

Stack: strategy and tools

Strategy & analytics

  • Product-led SEO

    Growth through the product—not links alone.

  • KPI frameworks

    LTV, CAC, and full-funnel clarity.

  • Content strategy

    Content mapped to demand and conversion.

  • Technical audit

    Foundations before scale.

Tools

  • Ah

    Ahrefs

    Demand and competitor intelligence.

  • G

    Google Search Console

    Data straight from Google.

  • SF

    Screaming Frog

    Technical crawling at scale.

  • LS

    Looker Studio

    Dashboards the team actually uses.

SEO that shows up in the P&L—not in ranking reports.

— Ksenia Shata

Want to discuss a project?

Tell me about the challenge—I usually reply within 1–2 business days.

Get in touch